Why it matters
Local Services Ads charge you per lead, so a lead isn’t just a notification. It’s money already spent. What happens next decides whether that money turns into a booked job.
Many businesses lose value in a few predictable places. Calls get missed while the crew is on a job. Messages sit unread until the next morning. Leads never get marked as booked or archived, so nobody can tell which ones turned into work. And leads that should have been credited, like spam or a request for a service you don’t offer, are never reviewed.
Picture an HVAC company in the middle of a summer rush. Three LSA calls come in while both techs are on rooftops. Without a plan, those callers simply try the next company on the list. With alerts, a missed-call text and someone checking the dashboard, at least some of them get booked.
How you handle leads also feeds back into how Google sees your business. Responsiveness is one of the factors Google points to for LSA ranking, so answering quickly helps both the job in front of you and the ones that come after.
How we do it
- Set up lead alerts before launch. We make sure new calls and messages notify the right person right away, on the phone they actually carry. If you have a dispatcher or office manager, we route leads to them.
- Connect leads to your follow-up. Where possible, we send LSA leads into your CRM or a simple shared tracker, and set up instant replies to messages so customers hear back while you’re still on a job.
- Turn on call recording with disclosure, if you want it. Recordings make it easier to see what a caller needed and whether a lead may qualify for credit. Callers hear a disclosure, and we encourage you to confirm your state’s rules.
- Mark every lead each week. We review leads in the dashboard, mark them booked or archived, and rate them where Google asks for feedback. Clear outcomes help you see what’s working and give Google better signals.
- Request credit for leads that qualify. When a lead is spam, a wrong number, or for a service or area you don’t cover, we check it against Google’s current policies and request credit when it qualifies. We note what was submitted so nothing gets lost.
- Report on what happened to your leads. Your monthly report shows how many leads came in, how many were booked, and any credit requests, in plain English.
What you get
- Lead alerts sent to the people who actually answer, set up before ads go live
- LSA leads connected to your CRM or a shared tracker where possible
- Optional call recording with a disclosure message
- Weekly lead review with outcomes marked and leads rated
- Credit requests submitted for leads that qualify under Google’s policies
- A monthly summary of leads, bookings and credit requests in plain language
Common mistakes we fix
- Missed calls with no backup plan. If nobody can answer during a job, we set up a missed-call text or call answering so the lead doesn’t go cold.
- Leads never marked. Without booked or archived outcomes, there’s no way to tell which leads turned into work.
- Never reviewing for credit. Spam and out-of-area leads may qualify for credit, but only if someone checks and requests it.
- Disputing every lead you didn’t like. A caller who wanted a lower price is still a real lead. We only request credit where Google’s policies allow it.
- Leads living only in the LSA app. When leads are separate from everything else, follow-ups slip. We bring them into the same place as the rest of your work.